3 reasons millennial couples are ditching diamonds

Millennials are not as fascinated by shopping for diamonds as their mortal counterparts — ANd an more and more agitated diamond business is making an attempt to win them over.

Slowing sales in recent years have crystal rectifier the diamond business to seem outside of the once-bulletproof ring market to draw in time period customers. a replacement campaign from the Diamond Producers Association, its initial in 5 years, encourages millennials to commemorate any "real" relationship, not only one that ends up in the altar, with a diamond.

But a better look shows that it is not that millennials have altogether stopped shopping for diamonds. They spent $26 billion on the stones in 2015 alone, over the other single generation, per the Diamond State Beers Annual Diamond Insight Report. Millennials area unit approaching each cash and wedding otherwise, though, and it's moving their defrayment habits.

Fewer millennials have gotten married
First of all, millennials merely do not get married as shortly or to identical degree because the generations that came before them.

According to analysis from Babson College's Franklin W. Olin school of Engineering, a projected forty seven % of ladies born within the Nineties can stay unwed at age thirty three, as compared to thirty eight % of ladies born within the Eighties. that is a staggering increase from the mere 9 % of ladies born within the Forties UN agency were single at thirty three.

It appears that several millennials also are selecting to not unify the least bit. whereas solely eight % of ladies born within theForties remained unwed at forty three, a projected thirty six % of ladies born within the Nineties can build identical alt